“In the online movie, directed by Disturbia director D.J Caruso and produced out of RSA Films, actress Emmy Rossum plays the role of Christina, a woman trapped in a room with only a laptop and an untraceable Internet connection.”
What if I tell you that the laptop is an Intel-powered Toshiba, and that the protagonist interacts through social media to find out where she is and how to escape?
From July 25, audiences will be encouraged to connect with the protagonist, tweet clues and share information on her FB page. There is currently also an open casting call for someone to submit a video of themself reading a couple of lines – one winner will be chosen to be featured in the film & included in the credits.
Awesomeness: 3.5 out of 5
Why it’s awesome: providing they’ve done the right push for it, this could be very cool. It would be interesting to see the extent to which they involve the social media audience in this film. At first glance, this looks like it could be well executed.
Hmm… factor: They’re currently sitting on about 20,000 fans on FB, and 1,500 followers on Twitter. A touch low if you ask me; but it would be interesting to see if this starts to grow once the ‘experience’ kicks off.