Interesting…

Whats Working in Digital Non-Profit Fundraising [INFOGRAPHIC]
On April 5, M+R Strategic Services, a public relations and communications firm working with leading non-profits, and the Nonprofit Technology Network (NTEN), a membership organization of non-profit professionals who use technology for their causes, will release their sixth annual eNonprofit Bench…

Tags: NFP digital

It’s scary to me how much power lobbyists have in the US (which is another fundamental problem all together), but very good points below.
parislemon:

Put this way, it sounds so simple. And actually, it should be this simple.
Unfortunately, this discounts the fact that Hollywood is run by people with their heads up their asses. Like this guy. It’s a fucked up nightmare of politics and greed. It’s amazing that anything good comes out of the system at all — it’s a testament to the true creative talent behind the films themselves. 
You can bet that Apple, Amazon, Google, Microsoft, and all the rest have tried to talk Hollywood into the system above. They’ve probably been doing it for a decade, if not longer. Instead, we get bullshit like UltraViolet — a giant middle finger to consumers.

It’s scary to me how much power lobbyists have in the US (which is another fundamental problem all together), but very good points below.

parislemon:

Put this way, it sounds so simple. And actually, it should be this simple.

Unfortunately, this discounts the fact that Hollywood is run by people with their heads up their asses. Like this guy. It’s a fucked up nightmare of politics and greed. It’s amazing that anything good comes out of the system at all — it’s a testament to the true creative talent behind the films themselves. 

You can bet that Apple, Amazon, Google, Microsoft, and all the rest have tried to talk Hollywood into the system above. They’ve probably been doing it for a decade, if not longer. Instead, we get bullshit like UltraViolet — a giant middle finger to consumers.

I don’t think we can let this week go past without mentioning the Old Spice duel.

Old Spice Guy v Fabio. It’s awesome on many levels.

Awesomeness: 5 out of 5

Why it’s awesome: once again, it’s social media interaction at an amazing level. You can vote with clicks, tweets, sharing, commenting… the list goes on. Forget Team Edward/ Team Jacob! Get behind Old Spice Guy instead.

Hmm… factor: Um… there are none?

Awesomeness: 3.5 out of 5

Why it’s awesome: It’s interactive, the content also talks to the product benefits. Intel continues to do a good job of branding their boring commodity to customers (put your hand up if bum-bum-ba-bum played in your head when you read Intel – no? Just me then).

Hmm… factor: 440k+ views is quite low for something like this (think how much the production would’ve costed). Except for some activity on YouTube homepage, there wasn’t a lot of media booked to promote this. Unfortunately, sometimes people get into a ‘build it and they will come’ mindset, which is not a good idea – there’s no point building an amazing piece of content if no one (or not enough people) knows about it.

In Other News…

Book Depository was bought by Amazon (no changes at this stage to free delivery), Heineken signs a global ad deal with Google, and Zynga files for a $1billion IPO (FarmVille sells a lot of virtual cows). The latter is strong evidence of network effect in play – gaming companies that currently rely on FB to reach their target audience has a vested interest to keep FB the dominant social network.

Awesomeness: 3 out of 5
Why it’s awesome: The execution fits the brand really well, and because it encourages people to interact with the creative, it’s much more likely to get cut through.  
Hmm… factor: interactive banners are expensive propositions, often requiring higher media, creative and ad-serving costs; which often means it’s more an awareness tool. However, with the right creative and strong media negotiation, it is still possible to achieve good ROI.

Awesomeness: 3 out of 5

Why it’s awesome: The execution fits the brand really well, and because it encourages people to interact with the creative, it’s much more likely to get cut through.  

Hmm… factor: interactive banners are expensive propositions, often requiring higher media, creative and ad-serving costs; which often means it’s more an awareness tool. However, with the right creative and strong media negotiation, it is still possible to achieve good ROI.

Awesomeness: 2 out of 5

Why it’s awesome: There are some good features in here. ‘Huddle’ lets you chat to a group of friends on your mobile in real time; ‘Hangout’ lets you chat via video with a group of friends. Also, as a Google fangirl I am obliged to give everything they try a go at least (Orkut, Buzz, Wave…) The invite only factor is generating a fair bit of (geeky) hype.

Hmm… factor: As with all social networks, they need people to sign up. For people to sign up, it’s either got to be super cool/ allows them to do things they can’t do on other networks, or all their friends are on it. While the economic switching costs are low, the social switching costs are high.

Although, with Facebook traffic dropping in US and Canada, I suppose it may be possible that people will seek out an alternative.

I already posted this earlier last week, but it’s so good it deserves commentary.

Awesomeness: 4.5 out of 5

Why it’s awesome: The campaign is driven from research, but more importantly, the insights delivered by the research – the understanding around how their consumers shop and generally live their lives.

Hmm… factor: While 10,000+ uptake seems impressive, my guess would be that they were restrained by the media buy. It would be interesting to know the traffic volume of that particular station, which will then give us some sort of conversion figure. If this execution was mobile (i.e. can be moved around to key places), they probably would’ve gotten an even higher figure. However, overall it’s a very impressive campaign.